From what I've seen, keeping the swr under 2 will do all you need for trail runs and for these short distances, placement is not too critical but getting a good ground is.
For longer distance, antenna placement gets more important since affects directionality. Most of these antennas are designed to be used with a ground plane. The ground plane reflects the radio waves and makes the antenna appear as a dipole (two element antenna) the best way to picture this is stand a pencil on a mirror. Pencil is antenna which now looks like two from the reflection in the mirror. Ideal placement for non-directional coverage is in the center of a large, flat, metal plate (center of the top on your runner(the metal part) would be the best location on your vehicle). Any variation in the ground plane around the antenna will affect performance in a directional way. Back to the mirror analogy; move the pencil to one corner. If you can see the reflection in the mirror(ground plane), performance between you and the pencil(antenna) will be better than if you see no reflection.
Ground planes that are not horizontal are bad, they act like reflectors as well. A non-horizontal ground plane (an obstruction) will cause shadows in the antenna's pattern because it reflects signal away from it's original path.