I'm mostly bitter against Toyota on the failed FJ because they should freaking know better. They know how to make seriously capable, and old-school rugged off road vehicles, and still make them for other countries. The fact that they read our market as being not interested in that discredits how much toyota love is simply left-over from the now discontinued great models, and nothing current inspires. They decided to compete in the H2 segment (folks who want to feel off-roady, but will never leave the pavement) rather than the wrangler or actual off-road segment.
Clearly, my bitterness continues, as I am a big toyota fan, yet these days I find myself respecting Ford and Chrysler more than toyota USA. Also, my tundra trd off-road package was seriously just a sticker. No locker? Lame.
So yeah, bring on the new bronco!!!