@Corban_White The look is for sure polarizing.
So KTM has followed a pattern for their lighter ADV bikes.
The 690 Enduro is based off the trellis frame and motor of the 690 Duke. (I have a 690 Enduro R and I rolled it over the scales 325 wet with very minimal rack, comfort seat, hand guards and windscreen .... but 74HP).
Then they did the 790 Enduro and it's also built off the 790 Duke trellis and motor (I've also ridden one of these and it'll likely be my next bike after the 690). It's 400 lbs wet. 95hp!!!
So the same, the 390 is built off the 390 Duke trellis frame and motor. (43hp!) If it's anything like the previous 2, it's going to be a riot offroad, truly amazing stuff. (I'll wager they release an R with 1.25" more suspension and spoked wheels)
The biggest problem on road to a light enduro is comfort. My 690 is a wind machine and is not comfy with a steep head angle at highway speeds any distance above maybe 20-30 miles. Although the motor will hold 80mph comfortably for hours and easily does triple digits (allegedly...)
The 390 will definetly be way way more highway friendly (although less powerful) with the decent 4 gallon fuel tank (they're saying an honest 250 mile range), fairing and windscreen.
I'm at the point now though that it's not enough power for my riding style (on a big bike)
I'd wager any twin weighing less than 390 lbs (wet) is a pipe dream (especially from Yamaha), if my single cylinder 690 is 325lbs with only a 3.2 gallon tank (i'm out of gas at 190-200 miles).
The thing that kills weight on these is ABS, drive by wire, big TFT dash, emissions (smog pump and cat, multi-chambered quiet muffler).
I'll share the 17 500 adventure bike I helped built for Joe Harker some time.