Is he looking for an investor?
in the first link, under Daniel Madsen's picture, it explains how it works.
He needs 4k to put this product into production, he has 26 days left to go in order to hit his goal. If he doesn't reach his goal, (even if $3,995 is pledged by others) noone who pledged money has to pay anything, because he did not technically raise enough money to make a production run.
However if all the pledgers (donators) together do pledge enough money to reach his goal of 4k then there will be a production run and depending on how much money you pledged determines what you get in return. In the BoomPro's case;
$5-$38 = you don't get anything in return, just satisfaction of knowing you helped the product reach production
$39-$58 = Daniel will send you the custom made parts, including the extension rod and support fitting.
The first 50 people to pledge $59-$68 will be guaranteed a BoomPro Extension Rod and support fitting by December this year. (in time for Christmas)
$69-$88 = you will get the complete package of extension rod, support fittings, go-pro fittings and helmet attatchment parts
$89+ = the whole package described in the line above, delivered by December this year
So basically its saying "Yeah I would buy that if it were in production"...
