well you also have to understand what braden was using them for. He used them in competition where the ONLY consideration is traction and durability. If the tires lasted 50 miles it wouldn't matter, as long as they hooked up. As far as traction goes, I've yet to meet a person that wasn't on Toyo's pay roll that thought they were a comparable tire to the more common competition tires, and a few of the guys on the pay roll (i.e. payed to run the tires) would say they sucked under their breath.......which is also why you see a lot of buggies in Moab and elsewhere with HUGE TOYO stickers on them but they are running Krawlers or Creapy's on the trail.
The tires do look cool, and for a big street driven rig that doesn't need the same level of offroad performance as a buggy or trail only rig, i'm sure they work great.
Cody