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I guess I need to give an explanation as to why I removed the ‘Black List’.
After some careful thought and consideration, and especially after I alienated a friend’s business, I thought to myself, was this really such a good idea? Yes, it’s a good idea not to throw our support behind businesses that don’t support us, but shouldn’t we be doing that by only supporting businesses that directly support us? Thursday night the U4WDA talked at length about creating a ‘Trail Friendly Business’ program. It was finally agreed that we will pursue this route, and businesses that are members of this program will place a sticker in their window (door, wall, ect.) so that they can be recognized as supporters.
SUWA got us on this one guys, but by boycotting the businesses that ‘signed’ that letter, we may inadvertently push the businesses that where ‘duped’ into signing the letter into becoming full fledged supporters of SUWA, and wouldn’t that be worse? In regards to Mike Swensons approach of ‘turning up the heat’ and applying pressure to these businesses, I agree. But if you call up and ask, “So… do you support OHV’s?” what the hell do you think that they are going to say? If I ran a business in Moab and some guy calls up and asks that I’m gonna say, “Sure do buddy, come buy some granola before you hit the trails next time!” Wouldn’t it be better to apply pressure by only shopping at businesses with a ‘Trail Friendly’ sticker in the window? By placing that sticker in their window, the business is courting you as a customer. This will pressure companies that don’t have that sticker into wanting one so that they will get your money. That’s the ultimate way to hit someone in the pocket book, by being ignored, not boycotted. If this program goes well, U4WDA could possibly even put a list or ad in the EJS paper next year. Something like, “Look for this sticker before you shop!” Wouldn’t that be cool and deadly effective too?
In addition, that list has been stigmatized (perhaps by my own hand) as ‘The Black List’ even if it isn’t called one. As far as the companies that where duped, I fully think that USA-All should find out who they are and see if there is any legal route that they can take against SUWA on behalf of those businesses, any bad press for SUWA is good press for us.
So back to the ‘Trail Friendly Business’ program, this is what we should be focusing on. Let’s start putting a list together of companies that we know, without a doubt, support us. Only after we have that list should we start focusing on who is on the fringe and we aren’t sure about.
Sincerely,
~Stephen Robert Nielson
Historian, Utah 4-Wheel Drive Association
After some careful thought and consideration, and especially after I alienated a friend’s business, I thought to myself, was this really such a good idea? Yes, it’s a good idea not to throw our support behind businesses that don’t support us, but shouldn’t we be doing that by only supporting businesses that directly support us? Thursday night the U4WDA talked at length about creating a ‘Trail Friendly Business’ program. It was finally agreed that we will pursue this route, and businesses that are members of this program will place a sticker in their window (door, wall, ect.) so that they can be recognized as supporters.
SUWA got us on this one guys, but by boycotting the businesses that ‘signed’ that letter, we may inadvertently push the businesses that where ‘duped’ into signing the letter into becoming full fledged supporters of SUWA, and wouldn’t that be worse? In regards to Mike Swensons approach of ‘turning up the heat’ and applying pressure to these businesses, I agree. But if you call up and ask, “So… do you support OHV’s?” what the hell do you think that they are going to say? If I ran a business in Moab and some guy calls up and asks that I’m gonna say, “Sure do buddy, come buy some granola before you hit the trails next time!” Wouldn’t it be better to apply pressure by only shopping at businesses with a ‘Trail Friendly’ sticker in the window? By placing that sticker in their window, the business is courting you as a customer. This will pressure companies that don’t have that sticker into wanting one so that they will get your money. That’s the ultimate way to hit someone in the pocket book, by being ignored, not boycotted. If this program goes well, U4WDA could possibly even put a list or ad in the EJS paper next year. Something like, “Look for this sticker before you shop!” Wouldn’t that be cool and deadly effective too?
In addition, that list has been stigmatized (perhaps by my own hand) as ‘The Black List’ even if it isn’t called one. As far as the companies that where duped, I fully think that USA-All should find out who they are and see if there is any legal route that they can take against SUWA on behalf of those businesses, any bad press for SUWA is good press for us.
So back to the ‘Trail Friendly Business’ program, this is what we should be focusing on. Let’s start putting a list together of companies that we know, without a doubt, support us. Only after we have that list should we start focusing on who is on the fringe and we aren’t sure about.
Sincerely,
~Stephen Robert Nielson
Historian, Utah 4-Wheel Drive Association