It's a place for people who get out much.
Haha, just kidding. They only have 3 locations so most people don't know about them.
It's a backpacking/camping gear store. They only have 3 locations so most people don't know about them. Davy can give us more backstory since he used to work there. It appears to me to be a local ma and pa shop with 3 locations: AF, Salt Lake, and Ogden. They have some incredibly inexpensive gear (made in china stuff), some medium of the road gear, and some great gear. Some of it's garbage and some of it's really quality gear for the price. The AF store also has some high-end items (backpacks, sleeping pads, sleeping bags, stoves, climbing gear, boots, etc). When they have sales, you can really score. I bought a $45 down beanie for $12 last time I was there. I think the only thing I would stay away from there are the tents, but I expect a lot from my tent.
They're not all hoity toity like REI. REI is like the Banana Republic of camping shops. Rec Outlet is like Old Navy. They're the perfect place to shop if you want to get your 12 year old gear stuff for a 50 miler and you don't want to spend much because you know he's not going to be doing a ton of hiking in the future. The AF store is a great place to shop for gloves, beanies, coats, pants, long underwear, backpacks, sleeping pads, MSR products, snowshoes, and stoves.