Price and warranty mainly - got the Ram off the lot for almost $5K less than the best price I was able to negotiate on a comparable EcoBoost (fully loaded King Ranch vs. fully loaded Longhorn, both with almost every option), that's with a lifetime bumper to bumper warranty on the Ram vs. 3/36 on the Ford. Price was a biggie, and since I plan on keeping this truck a lot longer than I have kept the last few, the warranty was a biggie too. Note - getting the Mopar lifetime max care warranty included in that price took some work and I came "this close" to buying an EcoBoost instead until the Ram dealer through the warranty in...
That really was the meat of the decision right there.
Ride, comfort, "niceness" less important but all factors too. The coils just plain ride nicer than the leafs and a plush ride is one of the biggest reasons I'm downsizing to a half ton. And I know it sounds crazy to say a Ram is "nicer" than a Ford, but Ram really stepped up their game with the 13's. After spending time in both back-to-back, in my opinion the Longhorn is definitely nicer than the King Ranch.
If MPG and/or towing and hauling capability were higher priorities, I would have gone EcoBoost despite the higher price and crappy warranty. But, from much, much research and talking to many real life owners, the MPG difference doesn't really seem to be all that much once you put both trucks on 35's. For whatever reasons, it seems going w/35's puts more of a hurting on the EcoBoost MPG, than it does the Hemi/8 speed. And, all it takes to run 35's on the Ram is a front levelling kit (well, that and new wheels with negative offset...), I'm just going to run 34's on the factory forged aluminum wheels for now. And I just don't tow that often or that much, it's not one of the biggies on my list. That said, I just towed my travel trailer with my ATV in the bed down to the La Sals and back with a Ram 1500 that has a lower tow rating than the one I'm getting (3.21's in the loaner, mine has 3.92's), and it did just fine.
A note on the MPG though... In the quad cab 6'4" bed 4x4 w/3.21's they loaned me, I'm averaging a solid legitimate 20 MPG on the highway when not loaded - mine won't do that well, it's bigger (crew cab), heavier (more options, sun roof, Ram boxes etc.), lower geared and will have bigger heavier tires.
All that said, if the Ford dealer had been willing to work with me on price a little bit more, or the Ram dealer hadn't been willing to work with me as much as he did, I'd be in a new EcoBoost right now instead of a new Ram and I'm sure I'd be perfectly happy with it.
The GM and Toyota 2014 refreshes both came too late for my decision making, which is too bad. I'd have given both serious consideration if starting over again right now. As it was, my feeling was they were both BADLY in need of refreshes and didn't feel like either was on the same level as the '13 Ford or Ram half tons.
I've been driving CTD's for the last ten years. Definitely ready for a half ton gasser. Cheaper in every way. More comfortable. Has all the towing capability I actually need.
- DAA