Here are some quick pointers....
People in Utah are cheapa$$e$
List it on Pirate
The pictures you have listed in this thread and on KSL do not do the rig justice (take better more flattering pictures) even if you have to load up the Jeep and go to Moab for a photo shoot
List on Pirate again
I just sold the JK on Pirate in under 2 weeks for full asking price, if you search on Pirate there are rigs half as good looking as this one with crappier parts and hacked together selling for what your asking and more, you just have to be willing to maybe travel a little to help facilitate the deal ( and the price for the JK was to high IMO)