Excellent. I recommend that anyone interested in getting some background and insight to the Wilderness, wilderness and land use situation here in Utah read the book by Canyon Country Zephyr's editor titled Brave New West: Morphing Moab at the Speed of Greed by Jim Stiles. While pro-Wilderness (true wilderness) he is not a believer of this current trend nor the type of tourism it promotes.
Edit: the book is featured at the bottom of the article, again well worth the read.