My guess would be that they were trying to pull up on the passenger side of the jeep to get it out of a suction, since as you can see it is deeper than the driver side is. Still a Darwin award waiting to happen!
omg lol!! at least now they can do the body life they always wanted.... j/k they must be like my Buddie Robbie who decided to take his stock Chevy truck in a deep mud hole no one else with bigger trucks would do
Did you see them walking around on top of the mud like it's pavement? That's some solid stuff. The only way to get that Jeep out without tearing it apart is to dig it out.