- Location
- West Bountiful, UT
Haven't read all the replies so forgive me if I'm just repeating what everyone else has said.
Put a few bucks into direct mail.
It's old fashioned. It's not sexy. I've never seen it fail to generate cash flow. Between my work and the two small companies I have owned, I've been involved in hundreds of direct mail campaigns for everything from super expensive specialized software packages to way over priced computer hardware to hunting videos to guide services. Every single one of them has been profitable.
The key is a good list. With your products being so specialized it shouldn't be that hard to find a very well targeted list. The best lists are the ones you generate yourself over time. Good ones can be bought, but the best ones are pretty expensive.
I know it sounds hokey in this day and age. But it is still a proven, simple way to build a customer base with positive cash flow. It's not really cheap, but very scalable, you can do as little as a few postcards a day with stamps on them that you drop in a mail box. Or buy a mailing list and pay a bulk mail house to send out a million pieces at once. Or anything in between.
Don't confuse marketing with advertising, either. They aren't the same thing, not nearly. Marketing is planting the crop, advertising is harvesting it. Direct mail can be used for either.
- DAA
Put a few bucks into direct mail.
It's old fashioned. It's not sexy. I've never seen it fail to generate cash flow. Between my work and the two small companies I have owned, I've been involved in hundreds of direct mail campaigns for everything from super expensive specialized software packages to way over priced computer hardware to hunting videos to guide services. Every single one of them has been profitable.
The key is a good list. With your products being so specialized it shouldn't be that hard to find a very well targeted list. The best lists are the ones you generate yourself over time. Good ones can be bought, but the best ones are pretty expensive.
I know it sounds hokey in this day and age. But it is still a proven, simple way to build a customer base with positive cash flow. It's not really cheap, but very scalable, you can do as little as a few postcards a day with stamps on them that you drop in a mail box. Or buy a mailing list and pay a bulk mail house to send out a million pieces at once. Or anything in between.
Don't confuse marketing with advertising, either. They aren't the same thing, not nearly. Marketing is planting the crop, advertising is harvesting it. Direct mail can be used for either.
- DAA
