Here at our dealership, the value of vehicles with branded titles is about 50% off, no matter what year or how many miles. This is in line with most other dealers we talk to. There are many reasons to avoid branded titles, including--but not limited to--the following:
- many lenders will not finance a branded title vehicle
- manufacturer warranty will be null and void as soon as they learn about the title
- further headaches that can pop up down the road--collateral damage which was not first found, etc
- repaired vehicles may have weakened body structures which offer reduced protection from further impact
There are a few dealers in the area who focus on branded title vehicles. They buy them cheap (see my opening statement above) and mark them up, typically advertising them for 90% of the market price of a clean title vehicle. "You're getting 10% off," they tell their buyers. "It's such a great deal!" Hardly.
My most recent salvage vehicle experience went like this. A young couple came in to trade their Accord sedan for a new Subaru. The husband bought the car before the marriage; they now had a child under one year old. The Accord had a salvage title and he knew it when he bought it, but it ran fine so he felt it didn't matter. She took it in for brake work to an independent shop, and while it was on the rack the technicians noticed the rear unibody frame area had been seriously crumpled and then pulled back
sorta straight. Turns out the car had been salvaged by being nailed in the rear by something big (which I was able to confirm via a title check). The technicians explained how the car's rear crash absorption was now compromised, saying, "if you get hit hard in the rear again, whoever is sitting in the back seat is dead." She immediately drove home, took their baby seat out of the back, and told her husband they are buying a new car immediately. It took a few days to gather their down payment (during which time she borrowed a car to transport her child rather than put the baby back in the Accord), but in less than a week they had driven home in their new Subaru. Moral of the story? If you are going to consider a salvaged vehicle, do
lots of research and inspect it
extremely carefully. Saving a few dollars now could cost you dearly in the long run.
The only time I would even
consider buying a branded title vehicle is if I were just buying an old Jeep and planning to strip it down and turn it into an off-road-only buggy... and even then, maybe not.