I've preferred Nike shoes for running because of their fit. I'm not going to burn the ones I have but won't be buying any more. I even "passed" on the better Nike shin guards last night for my kids for another brand that will work fine. I've heard that Nike's stock took a dip. I personally hope they see and feel the results of their decision to put an anti-troops, LEO, USA guy as a face of their company.
Having said this, I'm grateful for the right that KaperDick has to kneel and show his lack of support for out troops, police, and constitution. I'm also grateful for the NFL's right to treat that how they like. And then Nike's right to show their support for this douche-canoe.
It's then up to the people to either show our support for their decisions by watching or not, buying or not, and voicing our opinion or not -which will then sway the private companies into doing that will be best for their bottom line.....or not.
The agency to do as they please and reap the rewards/ consequences is what makes this country great.