I think it's time that ohvfriendly.com gets its own thread.. Posts from the 'haters' thread and some from this thread would be a good start to such a thread..
I also think that there should be a 'grey area' list. There will be several companies that have no stance either way (Kirkhams), which is understandable in their line of business IMO. I don't know your thoughts/feelings on how extreme you want to get with ohvfriendly.com Caleb, though the way you have approached it and set it up seems very tasteful and not an 'anti' this or that company type thing at all.. Kudos. A grey list would provide needed info, and doesn't exactly need to be a negative thing; such as the mind set 'if you're not a part of the solution, you're a part of the problem'. I'd like to see as much info as can be provided, then the end user making their call as to what is good/bad, and where they will spend their money.
Make sense?
-Jason