For those scratching their heads about the strong reaction against bud light’s seemingly minor outreach to the trans community, I see it as mirroring the shocking rise of Donald Trump. His personal character is widely acknowledged to be terrible, he’s not that well versed on world matters, he doesn’t have deep and well informed political philosophies, he’s abrasive and looks like a clown. And yet, he shot to the top of politics, managed to b-slap an entire political party, and appears to be immune to anything that would traditionally doom anyone else in politics.
Why? Turns out, he (inadvertently?) tapped into a massive underlying resentment from a huge swath of the population. They were sick of being looked down on, dismissed, insulted, and lectured by elites who represent an America that looks nothing like what they’ve known or want in any way. So he became the channel of their dissatisfaction. Which is too bad because he’s terrible, but nobody else seemed to be able or willing to call out the insanity or do anything about it.
So Trump’s popularity (for the most part) was less about supporting him particularly, but was a way of voicing disdain for the direction of the country and the political correctness that was aiding and abetting the downward slide.
Similarly, Bud Light became the unlucky channel of a similar resentment. It’s not about one can with one person’s face. They just stepped on a land mine a long time in the making.