Sorry guys, Toyota didn't get themselves where they are with high-output motors, simply put. The started in the US 4x4 market with lower output motors and still don't vary much even on a global level where high efficiency diesels still don't move them around fast. While the 5.7L 3UR is an exciting motor for Toyota it's not crazy impressive when stacked up against competitors particularly when coupled to a full-time 4WD brick. I buy Toyota's because they are reliable, stalwart and retain value... not because they are fast. I think you'll find the Tacoma and 4Runner continue to sell really well for the same reason. Low maintenance, low depreciation and predictable performance. As noted the GX lineup makes some big improvements in that realm but it's not that much faster than a 4Runner. Having driven a heavy 5th gen 4Runner across the Americas, I've got zero beef with the 4.0 but I didn't expect anything miraculous.