It's funny that someone mentioned it. I was looking at this exact issue a couple nights ago. I was thinking back to my own experience looking for a 4x4 group when I first moved to Utah. A few Internet searches yielded no results, so I started UtahOffroad.com.
I'm a professional SEO (search engine optimizer), but it takes a little green to get good positioning. Of course, U4WDA doesn't have any money. It would help if EVERYONE here who had a website would put a link to U4WDA on their site.
Meta tags don't mean anything anymore. U4WDA.org has about 43 verifiable inbound links. SUWA has 850+.
Anyone who wants to be an SEO intern can PM me and I'll give you something to do.