When I was doing research before buying my Warn Zeon 10, I called Warn to talk to them about their VR series and their Zeon series, and how they would respond to questions about what makes their winches better than Smittybuilt and HF. The guy I spoke to was very helpful, and semi unbiased. He said the Warn VR series winches are comparable to the Smittybuilt and HF with regard to components, but he claimed the Warn does use better quality parts and construction, but they are similar winches. He also mentioned that any winch can fail when it simply sits on the front of a rig and is never used. He recommended spooling out the wire and running the winch at least once a month to keep it lubricated for when it is needed.
I also called Smittybuilt trying to get answers on what could have failed on the winch that came on my Jeep. Their answer was "We can sell you the parts to fix it, but it is probably cheaper to just buy a new one then buy the parts to fix what you have." To me, that was enough to know I wanted a better quality product. I chose the Zeon because it has features of Warn Premium winches at the middle range prices. I have loved it for what I have used it for.
I guess when you ask for opinions, you will get them from all over the board, as you clearly see from the many posts in the thread. My personal opinion is based on my personal experience and research. If I ever buy another winch, it will be another Warn.