...So why is there such a high mortality rate among offroad shops in Utah? What make some like Mt. Logan so successful while so many other go under?
In the engineering world we call it infant mortality
I've discussed this very subject hundreds of times over the years, with owners of other shops, past owners of shops and potential owners of shops, and often on forums such as RME. Bob and Larry from the Haus's, Carl and Vonski, Bear, Milner, and many others. There are many factors involved with this, some of which include:
Tight profit margin, some products are lucky to sell at 10% over cost if you want to be "competitive". When you are competing with companies that are related to the manufacturing and wholesale (ie 4WPW and Transamerica) you are going to have to offer something they do not in order to stay competitive.
Its a hobby job. The owners and employees all want the biggest and baddest vehicle(s). In addition they want to use their toys, this leads to two factors. One is the shop closed regularly so the employees can get out and have fun, this results in lost or disrupted sales. The flip side is owners and employees that don't get out much, leading to low moral or no product experience (lack of "street-cred" as I call it
).
There is an absolute surplus of vendors already, Utah seems to endure 7-10 shops at any given time offering similar services, while obviously each have their own specialties at the end of the day they are competing. Now contrast that to the number of shops that have come/gone over the past 20 years, into the hundred + range as of last count (and yes I do count). This makes it hard to keep proffit margins up..
Economy, an obvious issue. Not just the recent downturn in general sales, but high fuel costs not only kept people off the trails but really spiked the prices on shipping. For a guy like me that brings in a lot of import parts from places like Australia and Japan, this really hurt my bottom line. Steel prices bumped too, so those specializing in custom fab felt the crunch.
I could go on and on and even have in a half-finish article I've been working over (the one we chatted about).